In today’s dynamic marketing landscape, the dilemma of business owners investing in mobile apps is long gone. The innovative nature of mobile development helps companies convert their ideas into regular online revenue streams through mobile apps. There could be various benefits for businesses to join this train.
Due to the ability of mobile applications to establish one-on-one communication with customers, it is a great way to retain existing customers and gain new ones at the same time. Nowadays, many small businesses interact with their own daily lives via their own mobile app developmentto keep businesses in the lead in a very competitive race.
Below are the top five business benefits on the agenda, as well as the latest profitable business trends.
- Be visible to customers at all times
Each average smartphone user spends more than 2 hours a day surfing their mobile device. The applications are generally developed with ease of use and accessibility 24 * 7 on your device from all regions of the world. This means that your customers always have all their information at their fingertips. If your business is online with the application download deployment, your business will make a very good impression.
- The boom in mobile commerce
According to the eMarketer report, mobile e-commerce sales reached $ 1.4 trillion in 2017. It would reach $ 3.5 trillion by 2021. Mobile e-commerce is fast approaching and facing new growth. Mobile application interfaces provide consumers with a unique shopping experience with smart features such as one-sided cash registers and digital wallets. It eliminates tedious purchasing processes and reduces the dropout rate.
- Opportunities to generate sales
Mobile apps offer several options for generating revenue, whether you offer a free or paid version of the mobile app. Free mobile apps generate revenue by offering certain premium features (in-app purchases) that users have to pay for. Advertising in the app is another way to make money with your mobile app. More app downloads bring you more sales.
- Improve customer loyalty
More and more companies are introducing customer-oriented applications to stay in touch with their customers and give them the opportunity to shop anywhere, anytime. With mobile apps, businesses can optimize the customer’s purchasing process, automate many routine tasks, explore new growth opportunities, and promote better engagement.
- Use geotagged content
Location-based marketing is a great way to increase customer engagement on mobile devices. Smart businesses use many technology features to send location-specific, contextual, and timely content to customers. With the mobile app, they can broadcast location-based offers and promotions, advertise loyalty programs, and activate mobile proximity payments.
The main business benefits of mobile applications are to retain existing customers, improve customer retention rates and improve the user experience. Marketers identify their customers’ path to engagement and purchasing and use their application to optimize the customer journey.
Codevian Technologies offers end-to-end mobile solutions for iOS and Android. We help you develop a strategy, design and develop native mobile solutions to solve your business problem. Our economical and fully customizable solutions give us a competitive advantage.
Creating a mobile application requires the right combination of design, technology, usability and foresight. Get a free consultation today to discuss your business application idea/requirement and mobile audience engagement.