| As per statistics, More than 1 in 3 people (34%) say they’d rather talk to an AI agent than a person — just so they don’t have to repeat themselves. |
Marketing is no longer viewed as just sending emails or running ads. It’s about creating meaningful & personalised experiences for customers at every stage. A new approach in the era of marketing is on the rise — Agentic Marketing.
It is a relatively new method that uses AI agents to automate and optimise marketing tasks. So, what are the AI agents, and how can they help you in marketing?
Let’s see in detail how agentic marketing can help with your marketing workflows (thereby increasing acquisitions and conversions). We will also look at the top 5 AI agents that you can use for marketing.
(Note: The source for the stats at the beginning is from Salesforce.)
But First — What Is Agentic Marketing?
Agentic marketing is a modern form of marketing automation where AI agents are assigned to handle complex marketing tasks. These agents do the decision-making and handle real-time interactions with customers or leads.
Unlike regular bots that follow fixed rules, AI agents can think, learn, and adjust on their own. They work across different tools and platforms to help you connect better with your customers.
When you employ an AI agent in your marketing, it can
- Understand your customers
- Analyze data
- Automate workflows
- Write content
- Make decisions in real time
The deal with these agents is that they don’t just follow instructions — they use AI and machine learning to adjust their behaviour based on customer interaction, performance trends, and business goals.
Top 5 AI Agents for Marketing in 2025
Depending upon your marketing strategy and workflow, you can find an AI agent that matches your needs. Some AI agents are good for email marketing, while some are good at creating content for social media. Here are the top 5 AI agents that you can use for marketing:
1. Agentforce
Features: Journey orchestration, real-time customer interaction, cross-channel execution.
Applications: A Comprehensive platform by Salesforce. You can run end-to-end campaigns across channels like email, social, and SMS — all personalised as per customer behaviour.
2. Copy.ai
Features: AI copywriting, content generation, SEO-friendly suggestions.
Applications: Creating ad copy, social media posts, emails, and landing pages quickly and at scale.
3. Mutiny
Features: Website personalisation, A/B testing, B2B targeting.
Applications: It will automatically personalise website content for different visitor segments to improve conversion rates. You can use it for sales management.
4. Drift
Features: Visitor engagement, AI-powered chatbots, real-time lead routing.
Applications: It will engage website visitors instantly, qualify leads, and book meetings with sales teams.
5. Seventh Sense
Features: Email delivery optimisation using AI.
Applications: It sends emails at the perfect time based on each customer’s behaviour and engagement patterns.
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How Agentic Marketing Can Help With Your Marketing Workflows
When your business uses AI agents in marketing, you will reap many benefits, such as:
1. Find More Customers
With the help of AI agents, you can identify and attract potential customers by engaging them early through social media or your website. These AI agents can answer questions, recommend products, and even direct leads to other agents that are present in the deeper stages of the funnel.
Example:
A potential customer asks a question on social media. An AI agent replies to that question by offering a helpful blog post. The new AI agent then guides the user to sign up for a newsletter.
2. Speed Up Sales
The truth is that prospects don’t like to wait. Here, AI agents can guide them through their decision-making process quickly by answering questions, recommending products, checking inventory, and even assisting with transactions.
Example:
A customer is looking for a product. It chats with an AI agent that checks local stock, compares prices, and helps complete the order instantly.
3. Manage Campaigns Automatically
AI agents can run campaigns on email, social media, and websites — making sure each person gets the right message at the right time, no matter where they are.
Example:
A customer sees a new shoe ad on Instagram and clicks the link to view it on your website. The AI agent tracks this action, adds the customer to a “high interest” list, and automatically sends them a follow-up email with similar product recommendations and a limited-time discount. If the customer doesn’t open the email in 24 hours, the agent retargets them on Facebook with a carousel ad.
4. Campaign Performance Optimisation in Real-time
AI agents can monitor campaign stats live and make adjustments to increase CTR or conversions. This includes changing subject lines, ad creatives, or audience targeting.
Example: An email has a low open rate, so the AI agent updates the subject line automatically and resends it to improve performance.
5. Bring Back Customers
AI agents can track customer satisfaction, loyalty scores, and preferences to deliver personalised messages, offers, or suggest content that is likely to keep them coming back for more.
Example:
The AI agent sees that a customer is not shopping again and has low engagement. So, it sends a customised loyalty offer or a helpful article to re-engage the customer.
