AI & GEO Optimisation: Execute Generative Engine Optimisation (GEO) strategies to ensure Codevian’s content is frequently cited in AI overviews and LLM-generated summaries.
Omnichannel Search: Plan and execute comprehensive strategies across traditional Google Search, Local SEO (Google Business Profile for the Pune market), and emerging conversational search platforms.
AI-Assisted Workflows: Utilise GenAI tools (ChatGPT, Gemini) to scale high-quality keyword research, content clustering, and meta-data creation while maintaining a strict human-in-the-loop quality standard.
Technical & On-Page SEO: Manage site architecture, mobile optimisation, Core Web Vitals, and implement advanced Schema Markup (JSON-LD) to ensure AI bots can easily crawl and extract answers.
Off-Page & Authority Building: Develop link-building and digital PR strategies to build E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and secure brand mentions on platforms AI models trust.
Content Structuring: Advise on formatting content into extractable “answer blocks” (FAQs, step-by-step guides, comparison tables) that AI systems prefer to cite.
Analytics & Reporting: Monitor performance using Google Analytics, Google Search Console, and emerging AI visibility tracking methods to measure brand mentions in AI answers.
Collaboration: Work closely with the development team to ensure SEO and GEO best practices are implemented natively in new code.
Qualification
Required Candidate Profile
2–3 years of hands-on experience in SEO and search engine marketing.
AI Fluency: Proven experience using AI tools for SEO workflows and a strong understanding of how platforms like Perplexity and ChatGPT retrieve and cite information.
Technical Proficiency: Deep understanding of technical SEO elements (robots.txt, metadata, site speed, basic .htaccess) and structuring data for machine readability.
Local SEO Mastery: Demonstrated results in dominating local search rankings and optimising business citations.
Platform Experience: Strong command of Google tools (Analytics, Search Console, Keyword Planner) and popular SEO software.
Familiarity with WordPress and its major SEO ecosystems.
Nice to Have
Exposure to paid search (SEM) campaigns on Google Ads.
Familiarity with Conversion Rate Optimisation (CRO).
Experience tracking share of voice within AI Overviews (AIO).
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