According to a Clutch survey, 94% of people say easy navigation is the most important feature on a website. |
If you think you can achieve good navigation, user flow, and design clarity without a proper UI/UX design agency (through in-house designers or an agency), you might be wrong.
In 2025, UI/UX is no longer optional — it’s an important aspect of designing. But if you don’t have a team of UI/UX designers on board, one big question comes up: Should you hire a UI/UX design agency, and if so, how do you choose the right one?
In this blog, we’ll guide you step-by-step on what a UI/UX agency does, how to choose them, what they charge, and the benefits of working with one.
What is a UI/UX Design Agency & What Do They Do?
A UI/UX design agency is a team of designers and experts who help businesses create websites, mobile apps, or digital products that are both — easy to use and visually appealing.
Their focus is on the full journey of the user. This includes:
- How a user first lands on your page
- How they interact with your product
- How easy it is to find the right information
- How the design guides them to take action (like signing up or buying)
- How satisfactory the overall experience feel.
UI/UX companies often first take time to understand your goals and requirements, and then they plan on designing.
Usually, this is how it goes — A UI/UX agency will:
- Do user research to understand your audience
- Create wireframes, user flows, and interactive prototypes
- Design user interfaces that match your brand
- Test the design to ensure usability and functionality
- Work closely with developers to bring the design to life
Whether you’re building a new product or redesigning an old one, a good UI/UX agency can make a huge difference in how your users engage with your brand. Now, let’s address the real question.
How to Choose a UI/UX Design Agency?
Studies show that every $1 invested in UX design returns up to $100 in value — that’s a massive ROI of 9,900%. Why? Because great UX reduces user errors, increases customer satisfaction, boosts conversions, and lowers development costs in the long run. |
1. Find UI/UX Design Agencies
The first step is finding the right UI/UX agency for your work.
- Use references to find.
- You can also Google “ui ux design and development services” or “ui ux consulting services” or “ui ux agency in (location)”
- Check their website and make a list of potential agencies.
2. Check Their Portfolio
The portfolio is extremely important as it will give you an idea of their work. Check if
- Their designs look clean and user-friendly.
- They have worked on similar projects.
- The designs show creativity but also clarity.
3. Read Client Testimonials
Client reviews will give real insight. You can check reviews on websites as well as on other platforms like Clutch, TrustPilot, Google Maps and others.
Try to figure out:
- Were past clients happy?
- Did the agency meet deadlines and deliver quality work?
- Did the designs help the business reach its goals?
Bonus: Look for case studies, as they are better than just reviews.
4. Understand Their Process
Once you shortlist a few agencies, get on a discovery call. Try to understand their process. Usually, a professional agency should follow a clear UI/UX process:
- Discovery & Research
- Wireframes & Prototyping
- UI Design
- Testing & Handoff
You can also ask how they approach design issues. You can ask them these questions:
- Do they use user data?
- How do they validate ideas before building?
- How do they handle feedback and iterations?
5. Look for Strategic Thinking
Great UI/UX isn’t just about making amazing designs — it’s about solving problems.
Your UI/UX agency should be able to:
- Understand your business goals
- Align the design with your brand voice
- Create a user-friendly journey
6. Ask About Communication Style
“Good design is built on feedback and collaboration” |
Ask the agency for their preferred communication style. See whether they
- Are open to regular check-ins
- Can shares progress and iterations
- Regularly update you about progress and doubts
- Welcome your input at every stage
7. Check Their Tools & Tech Stack
Always check the tools they use since it can impact collaboration, efficiency, and the final quality of the design. Usually, a UI/UX agency uses
- Figma, Adobe XD for design
- Miro, Notion for collaboration
- Zeplin or similar for developer handoff
8. Evaluate Their Industry Experience
When you choose a Ui/UX agency that has experience in your domain, it can make a big difference.
Analyse this.
- Have they worked with businesses similar to yours?
- Do they understand your target audience and user needs?
9. Compare Pricing and Value
“Cost matters, but so does what you get for it.” |
- Ask for detailed pricing based on your project scope.
- Compare what’s included — some agencies bundle research, testing, and revisions, while others charge separately.
- Look for value, not just the lowest quote.
10. Finalise the Right UI/UX Design Agency
Now that you’ve done your research, it’s time to make a decision.
- Compare all shortlisted agencies side by side — their portfolio, process, pricing, and communication style.
- See which one aligns best with your business goals, design needs, and working style.
- Trust your instincts — choose the team you feel confident and comfortable collaborating with.
- Picking the right agency means finding a long-term partner, not just a one-time service provider.
- Don’t cut corners by choosing the agency that offers the lowest quote.
How Much Do UI/UX Agencies Charge?
While choosing a UI/UX agency, the pricing and your budget should match. UI/UX design pricing can vary based on project size, complexity, and the agency’s experience. Here’s a basic breakdown:
Project Type | Approx. Price Range (USD) |
Single Landing Page | $120 – $500 |
Multi-page Website (5–8 pages) | $1000 – $4000 |
Mobile App UI/UX Design | $1,200 – $3,600+ |
SaaS Product Design | $2,400 – $6,000+ |
UX Audit or Consulting | $60 – $180+ per hour |
Note: These are general estimates based on mid-sized agencies in Asia. Pricing varies significantly depending on the scope of work, industry, and location.
Looking for UI/UX Designers that Fit the Bill?
At Codevain, we offer complete UI/UX design services for mobile apps, websites, software, and e-commerce platforms. Our team creates clean, user-friendly designs that keep your audience engaged and boost conversions.
We also provide flexible engagement models to fit your project needs—whether it’s a full redesign or consulting to improve your current design.
Benefits of Choosing a UI/UX Design Agency
Still unsure about hiring a UI/UX agency? Here are 6 big benefits you’ll get when you do.
- You get a skilled team of designers, researchers, and strategists working together.
- Agencies manage the entire process — from research to final design delivery.
- They bring fresh ideas and a new perspective to your product.
- With a full team, projects are completed faster than with freelancers or in-house staff.
- Agencies come equipped with the right tools and proven workflows.
- Their work meets high standards in design quality, usability, and accessibility.
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Final Thoughts on Choosing a UI/UX Design Agency
Choosing a UI/UX design agency isn’t just about outsourcing a task — it’s about finding a team that can design your product or website, or app for success. A good agency should understand your users, your business, and your vision. When you invest in the right UI/UX agency, they not only make your product look good — they also create smooth, effective user experiences that help your business grow.
